AI Portfolio · Loz Demousselle
AI systems that change how people work.
Ten years driving adoption of complex technology, now applied to AI. Systems built and deployed with Claude Code and the Anthropic API.
Open to AI Adoption roles
The Throughline
The same adoption gap, a bigger stage.
I spent a decade guiding enterprise advertising through its greatest technological shift, navigating early industry mistrust to drive daily practice across major accounts like Woolworths through strategic roadmaps, tailored playbooks, and C-suite alignment.
The reality is: organizations don't absorb change naturally, they only adapt when you explicitly design for it.
Same pattern every time
a new, complex technology, and the job of making an organisation actually adopt it.
A 3-Step Methodology: O ⟶ L ⟶ U
To increase AI adoption, operational efficiencies
and business growth.
We set up one secure source of truth in your Microsoft tenant so Claude knows your business inside out before anyone asks it a single question.
A hands-on, low-stress coaching journey that transforms your team into confident AI drivers who automate their own daily workloads.
Turning your worst bottlenecks (scheduling, billing review, meeting notes, engagement letters) into minute automated tasks.
01 · Orchestrate (AI operating system)
FROM the business running you TO you running the business.
The coordination layer that connects Claude to businesses' real tools, data and intel, so every automation runs off one shared foundation instead of standing alone and being re-explained each time.
02 · Learn (adoption program)
The Multiplier: The team's daily habits
Most SMB owners are sitting on underutilized AI tools because their team doesn't know how to integrate them into actual day-to-day work. Buying licenses is easy, getting people to change habits, trust the output, and stop relying on manual work is where the real friction lies.
I assess where the organisation needs to be, where people actually are, then design the adoption programme that moves them one level at a time.
The problem
No real AI use anywhere in the business yet. Nobody thinks it affects them, or nobody knows where to start.
Why it matters
Competitors who already have the habit are pulling ahead on margin, not features. The longer this waits, the harder the gap is to close.
The problem
People quietly using AI on their own, redoing the same prompts every time, no policy, no visibility into what's being shared with it.
Why it matters
Ungoverned use is already exposing the business, data leakage, fines, real time lost redoing work that should only need solving once.
The problem
Siloed teams and tools. Everyone's found their own way, and none of it talks to each other.
Why it matters
Nobody's comparing notes, so the value stays locked to whoever figured it out. Coordination is the actual gap, not a missing build.
The problem
Only one team has actually changed how it works. Everyone else is still doing it the old way.
Why it matters
The gain is capped at whatever that one team touches, while competitors rolling it out everywhere keep compounding theirs.
What it looks like
The whole team trained, agentic systems running across departments, humans deliberately kept in the loop on judgment calls, not everywhere.
Why it matters
Existing staff absorb multiples of current volume before the business needs to hire again. The reference point, not a one-engagement destination.
Workshop clips, coming soon
Short clips from the recorded sessions, to be added here once selected.
03 · Unlock (high-value solutions)
Three reasons to implement key solutions
Quick wins and custom builds, running in parallel with the Adoption programme.
Email Intelligence Agent
LivePeople lose about a third of their working time to email, easily $55k a year in wasted labour per person. Agents like this reclaim 70% of that time.
Knowledge Playbook Engine
LiveTurns hundreds of hours of long-form content into executable, multi-page playbooks, from 150+ hours of manual review down to a fully autonomous run.
Team Rostering, Made Easy
LiveWeekly rosters built faster, coverage gaps reduced, and visibility into who's on and when given back to the whole team, not just whoever built the spreadsheet.
Time Saving Mini-Analyser
LiveA no-gate diagnostic for media and advertising teams, turning a few answers into a personalised weekly hours-lost breakdown, the first step before anything gets built.
Money already being lost, made visible.
AI ROI Calculator
LiveAnswers the question before you spend anything: is this task actually worth automating, is it even worth exploring further.
Media Maturity Mini-Audit
LiveProgrammatic waste is often the most expensive line in a media budget, and nobody can see it. An interactive scorecard makes it visible, with a radar chart and impact estimate.
Where the next dollar actually comes from.
CEO Command Center
LiveProvides visibility on how the business is doing versus target, what needs your attention this week, and how to stay ahead of key industry shifts.
Accurate Renewal Automation
LiveRenewal work that depends on manual checking and repeated follow-up is exactly where revenue quietly leaks. This makes it consistent and keeps accuracy in view.
Featured LinkedIn Posts
A few posts worth reading, not reproduced here, just linked.
Our tools don't talk to each other
I can do this for another 20 years
I want it to stop, she was the bottleneck
Business owners fear being left behind
Track Record