AI Portfolio · Loz Demousselle
AI systems that change
how people work.
Ten years driving adoption of complex technology, now applied to AI. Systems built and deployed with Claude Code and the Anthropic API.
Open to AI Adoption roles
Free tools · no email needed
AI Adoption Level Check
Five quick questions place your business on the ladder, Latent to Leading, and name the real gaps behind the result.
Find out where you are →AI ROI Calculator
Answers the question before you spend anything: is this task actually worth automating, is it even worth exploring further.
Calculate your ROI →The Throughline
The same adoption gap, a bigger stage.
I spent a decade guiding enterprise advertising through its greatest technological shift, navigating early industry mistrust to drive daily practice across major accounts like Woolworths through strategic roadmaps, tailored playbooks, and C-suite alignment.
The reality is: organizations don't absorb change naturally, they only adapt when you explicitly design for it.
Same pattern every time
a new, complex technology, and the job of making an organisation actually adopt it.
A 3-Step Methodology: O ⟶ L ⟶ U
To increase AI adoption, operational efficiencies
and business growth.
We build one source of truth for your business, inside your own systems, so your AI starts every task already understanding how your firm works.
Read more →A hands-on, low-stress coaching journey that transforms your team into confident AI drivers who automate their own daily workloads.
Read more →Turning your worst bottlenecks (scheduling, billing review, meeting notes, engagement letters) into minute automated tasks.
See the use cases ↓01 · Orchestrate (AI operating system)
FROM the business running you TO you running the business.
The coordination layer that connects AI to businesses' real tools, data and intel, so every automation runs off one shared foundation instead of standing alone and being re-explained each time.
02 · Learn (adoption program)
The Multiplier: The team's daily habits
Most SMB owners are sitting on underutilized AI tools because their team doesn't know how to integrate them into actual day-to-day work. Buying licenses is easy, getting people to change habits, trust the output, and stop relying on manual work is where the real friction lies.
Every program is tailored to your business: I assess where the organisation needs to be, where people actually are, then design the adoption program that moves them one level at a time.
03 · Unlock (high-value solutions)
Three reasons to implement key solutions
Quick wins and custom builds, running in parallel with the Adoption program.
Email Intelligence Agent
People lose about a third of their working time to email, easily $55k a year in wasted labour per person. Agents like this reclaim 70% of that time.
Knowledge Playbook Engine
Turns hundreds of hours of long-form content into executable, multi-page playbooks, from 150+ hours of manual review down to a fully autonomous run.
Team Rostering, Made Easy
Weekly rosters built faster, coverage gaps reduced, and visibility into who's on and when given back to the whole team, not just whoever built the spreadsheet.
Time Saving Mini-Analyser
A no-gate diagnostic for media and advertising teams, turning a few answers into a personalised weekly hours-lost breakdown, the first step before anything gets built.
Client Onboarding Dashboard
Built for a creative studio drowning in status-chasing emails: clients see exactly what's needed from them, the owner sees the whole pipeline and who's stuck where, in one shared view.
Auto Shop Booking & Fleet Site
A concept rebuild for a local mechanic: online booking, after-hours SMS capture and a fixed-price menu, so a call that comes in at 9pm stops being a missed job by morning.
Money already being lost, made visible.
AI ROI Calculator
Answers the question before you spend anything: is this task actually worth automating, is it even worth exploring further.
Media Maturity Mini-Audit
Programmatic waste is often the most expensive line in a media budget, and nobody can see it. An interactive scorecard makes it visible, with a radar chart and impact estimate.
AI Adoption Level Check
Five quick questions place a business on the LEVEL ladder, Latent to Leading, and name the real gaps behind the result. No email needed to see it.
Where the next dollar actually comes from.
CEO Command Center
Provides visibility on how the business is doing versus target, what needs your attention this week, and how to stay ahead of key industry shifts.
Accurate Renewal Automation
Renewal work that depends on manual checking and repeated follow-up is exactly where revenue quietly leaks. This makes it consistent and keeps accuracy in view.
Lead Priority Dashboard
Built for a solo adviser sitting on 90+ unworked leads from her own content: scores and ranks the backlog so she calls the best-fit prospects first instead of guessing.
Smart Florist Storefront
A concept rebuild for a local florist: a bouquet finder matched to budget and occasion, a delivery-zone checker, and a text-only chatbot, turning browsers into orders without a phone call.
Featured LinkedIn Posts
A few posts worth reading.
Our tools don't talk to each otherFive signs your systems aren't connected, from typing the same client details into three places to opening three tools to answer one question. The fix is rarely a new tool, it's choosing one source of truth.Read the post →
I can do this for another 20 yearsA mortgage broker who'd never touched AI and was sure he didn't need to. One question in our first conversation turned certainty into curiosity.Read the post →
I want it to stop, she was the bottleneckA publishing business owner doing everyone else's work and drowning in email. How I scoped the fix to start with: an AI admin layer for her team, plus workshops so nothing routes through her.Read the post →
Business owners fear being left behindWhere to start when your team is still doing the manual work of two years ago: three prompts to find your first workflow to automate, and a 30-day plan to fix it.Read the post →
Track Record
- IAB AI Working Group2025 to present
- B&T Women Leading Tech Finalist2025
- Google "Best Use of AI" Award2024
"We recently started our AI journey with One Level Up. Loz tailored the sessions to our industry and our challenges, and we are taking it step-by-step from where we were.
A team member with zero prior experience recently freed up 2h30 on a single task, whilst keeping client data completely secure and reviewing the final output herself.
We're now turning these individual wins into repeatable processes and rolling the adoption program out to the entire team so the time and cost savings compound."